Illustrations of the demonstration by Bangladesh garment industry workers after Rana Plaza buildings collapsed and the fashion sustainability enthusiast, Wilsen Willim and Camelia Harahap © Hasbi Ilman Hakim An evolution of Indonesia’s fashion industry for the past ten years bolted fast. A platform for nurturing the new promising talent of fashion designer is held as an annual event, such as Jakarta Fashion Week since 2006 and Indonesia Fashion Forward since 2012. The quality of Indonesian designer cannot be doubted. As a fashion designer, Peggy Hartanto named by Forbes as 30 under 30 in The Arts sector. Following that achievement, Toton Januar also named as a first winner Asia-Pasific International Woolmark Prize in Hongkong last year. Both of them with another fellow Indonesian designer, like Wilsen Willim, Major Miner and Sean & Sheila had successfully presented their collections on Angela Quintell showrooms in Paris, France, during ready to wear market week, Paris Fashion Week. Also, in Fenwick Department Store, Bond Street, London. “As one of the creator of Indonesia Fashion Forward since 2012, and participating as official in other Jakarta Fashion Week program, I see that there is something that should have been changed in current fashion industry,” said Camelia Harahap as Senior Program Manager Arts and Creative Industries, British Council, Indonesia. In the past few year, Camelia job is to build awareness for Indonesian people about how important and urgent fashion sustainability issues is. For her, fashion sustainability is way to build a system in fashion industry that create a positive impact to our surroundings. Which is to the environment and to the social life around the industry. According to Camelia, one of the important things that should have been organized is the behavior of producers by pushing their customers to buy their product. Camelia look very serious explaining her knowledges and efforts about fashion sustainability issues © Adi Perkasa As usual, within a year a fashion label will having two main collections, Fall Winter and Spring Summer. In the middle of every collections, they will have special collections too, such as a Christmas edition. Fashion label used to showcase their Fall Winter and Spring Summer collections on a runway to giving a spare time in a cycle of production, so the workers can finish their works in a pace. But in September 2016 as example, Burberry gave possibilities so their customers having opportunity to buy their collections straight forward after the runway. This phenomenon of production chain which move at a very high speed raises the question, “If the workers are forced to speed up the process, it definitely will be a danger if health, safety and economic risks arise," Camelia said. That seems to be dangerous because according to Camelia experiences, there are lots of components in a production chain. Such as draw the illustration, choose and buy the material, measuring the size, cutting patterns, sewing process, finishing touch, and finally the distribution process. True Cost (2015) is a documentary movie directed by Andrew Morgan exploring the impact of fashion and people. Arif Jebtik as one of the owner of garment factory in Bangladesh showing his anger while being interviewed. “Every fashion retail that use the service of my garment factory, only care about two things. They want a cheap price of a product, with a good quality,” said Arif with anger. Camelia involved on fashion industry for almost 7 years, she can tell that overall Indonesia fashion designer have a good relationship with the workers in a small garment industry. With her job position, Camelia and her team see that Indonesia has the opportunity and potential to share their story and experiences to the world about how is fashion industry in Indonesia actually happen. This is the turning point why British activists have an intention to include Indonesia as part of the Fashion Revolution movement. Illustrations of Camelia Harahap © Hasbi Ilman Hakim
This movement is a simple way to overhaul the prevailing system in the fashion. The goal is to appreciate people, the environment, and provide benefits for all parties. These simple ways also require the fashion industry to be more transparent in implementing their system. Fashion revolution movement push the fashion industry to be transparent, by interact with their consumers about what materials used, where does the clothing produce, who produce it, and in which way they produce it. If everyone takes the role to build this kind of awareness in accordance of safe, clean and fair way for the entire surrounding environment, we can help the amount of clothing that worn in this world. To initiate such interactions, consumers can start a simple step through the social media they own. They can take photos of clothes with the brand label tag positions are pointed at the camera. Upload it to their social media, and also use the hashtag #WhoMadeMyClothes. If fashion industry notices the importance of maintaining our circle of life, then it is not a big deal for them to giving an explanation of the process how their making the clothes. It will be more trusting if they explain it by uploading photos of people behind the process with hashtag of #IMadeYourClothes. The Fashion Revolution movement initiated by the collapse of the Rana Plaza building, place to produce textile and garment products in Dhaka, Bangladesh, on April 24, 2013. 1,133 victims died as a result of fashion industry that abandoning their surroundings to live well. Also, a failure to create proper ecology, economic, and social aspects of the society. John Hillary in the movie The True Cost, as Executive Director of War or Want Me said, "The workers at Rana Plaza have reported cracks in the building walls a few days before the event, but they are forced to continue their work." Fashion Revolution Week being held for a various of events one week ahead. Meanwhile, Fashion Revolution is a global movement that can be done for a full year by using hashtag #WhoMadeMyClothes and #IMadeYourClothes in social media. In Indonesia itself, this movement began in 2016, precisely when Lucy Siegle, Executive Director of The True Cost did a screening movie in Jakarta Fashion Week. Fashion Revolution agenda this year in Indonesia is slightly different. British Council with Wilsen Willim held an open studio event. "At the last Paris Fashion Week, Fashion Features Director of Tank Magazine, Tamsin Blanchard, made an offer for Wilsen Willim brand," said Diaz Parzada, Wilsen Willim fashion label Business Director. Diaz and Wilsen feel honored to be elected, especially in the event of Fashion Revolution. Their brand is aligned with the world's top designers who also give attention to the issues of fashion sustainability. Open studio is a form of campaign to build awareness to fashion enthusiast. One of them is to showcase how the production process of clothes made. In order of mass media, bloggers, and other fashion enthusiast to share information for their respective environments © Adi Perkasa for LookGoodFeelGoodId
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